
So, so lame. News from Dischord Records:
Many people have now noticed that Nike has appropriated the Minor Threat artwork and logo for a new skateboard demo / ad campaign. To set the record straight — Nike never contacted Dischord to obtain permission to use this imagery, nor was any permission granted. Simply put, Nike stole it and we’re not happy about it. We are not yet sure what options, if any, we have to stop Nike from using our images to sell their shoes, but if you would like to direct your complaints to Nike that would be a good place to start.
Come on Nike. With an army of marketing drones and a limitless advertising budget at your disposal, all you could come up with is a blatant ripoff of DC’s seminal punk rock band’s art? Ironically, this whole thing should bring more attention to how lame Nike is and hopefully educate a few people on the meaning of corporate co-optation of culture. Conact Nike or give them a call at 1-800-344-6453 and share your thoughts on the matter.
Eddie Codel is a live video streaming consultant, producer and videographer based in San Francisco. I make pictures move across the tubes. I am for hire.
Jackson West
June 29th, 2005 at 2:51 am
Nike’s already apologized.
http://www.dcist.com/archives/2005/06/28/the_threat_is_over.php
Jackson West
June 28th, 2005 at 6:51 pm
Nike’s already apologized.
http://www.dcist.com/archives/2005/06/28/the_threat_is_over.php
eddie
June 29th, 2005 at 7:39 am
I wonder what the conversation was like between Nike HQ and the designers of the ad. Maybe that’d make a good podcast.
eddie
June 28th, 2005 at 11:39 pm
I wonder what the conversation was like between Nike HQ and the designers of the ad. Maybe that’d make a good podcast.
tina
June 29th, 2005 at 4:56 pm
yo home slice of lime in a diet oke was up with nike
tina
June 29th, 2005 at 8:56 am
yo home slice of lime in a diet oke was up with nike
erin
February 21st, 2009 at 2:02 pm
ha this eddie i love you